Taste that goes to 11
SuckerPunch pickles have 11 spices, 11 more reasons why they’re better than competing brands. Highlighting the 11 spices through incorporating pickleball to position SuckerPunch as the winning team. Pickleball goes to 11 points, a clear connection to our 11 spices. This game is increasing popularity within Gen-Z and Millineals, our same target audience.
Posters placed near pickleball courts in primary pickleball-playing cities.
Short-form video to be played on Youtube commercials, targeting pickleball players.
Billboard placed next to pickleball courts in primary pickleball-playing cities.
Partnering with a pickleball company to create original SuckerPunch pickleball paddles. Social media short-form videos to target Gen-Z.
Short-form videos placed on digital outdoor boards in addition to social media to create buzz.