The Better Egg
Most egg brands you find on the market are full of chemicals and substances that are toxic to the human body and over time, can be very harmful. These substances are the same as ones used in paper, cell phones, billboards, and many other things that humans would never consider eating. When you want nutritional eggs from healthy, ethically raised hens, choose Handsome Brook Farms.
Co-Creatives: Derrick Brown, Abigail Shavers
Magazine print to inform consumers about this scary fact through incorporating the physical material that the consumer can reference.
Bus wrap ad that captures the attention of pedestrians and passing cars through incorporating the physical bus in the message.
Social media ad on Instagram to incorporate the physical electronic they are holding to read the ad itself.
Billboard ad targets those on the go, making viewers examine their own choice of eggs and face the fact that they may be ingesting some harmful ingredients.
Handsome Brooks egg carton displaying the unsettling fact about other eggs when customers are deciding between egg brands at the point of purchase.